Privacy Policy — Steplio™ Foot Drop Brace

This privacy policy explains how Steplio™ ("we", "us", "our") collects, uses, discloses, and protects your personal information. Furthermore, the Services are powered by Shopify, which enables us to provide secure ecommerce functionality to you.

Privacy Policy — What Personal Information We Collect

We may collect the following categories of personal information:

A) Information you provide to us

Contact details (name, email, phone number, shipping/billing address)

Order details (items purchased, order history, delivery preferences, communications)

Account details (if you create an account: login information, preferences)

Customer support (messages you send to us, feedback, reviews)

B) Information collected automatically

When you visit the Services, we may automatically collect:

Device information (IP address, browser type, device identifiers)

Usage data (pages viewed, clicks, time spent, referring/exit pages)

Approximate location (derived from IP)

Cookies and similar technologies (see Section 6)

C) Information from third parties

We may receive information from:

Shopify and related ecommerce tools (checkout, fraud prevention, analytics)

Payment processors (payment confirmation and limited payment-related details; we do not receive full card numbers)

Shipping carriers (delivery updates)

Advertising/analytics partners (campaign performance, attribution)

2) How We Use Your Personal Information

We use personal information to provide and operate the Services, communicate with you, personalize your experience, and improve security. Additionally, we use it for marketing where permitted and for legal compliance including tax and accounting requirements.

3) Legal Bases (EEA/UK/GDPR, Where Applicable)

Depending on your location, we process your personal information based on contract, legitimate interests, consent, or legal obligation. Therefore, the legal basis depends on why and how we use your data.

4) How We Disclose Your Personal Information

We may share your personal information with Shopify, service providers, advertising partners, authorities or advisors, and in the event of business transfers. Furthermore, we do not sell your personal information in the traditional sense. However, some privacy laws treat certain advertising data-sharing as a "sale" or "sharing" (see Section 9 for opt-out choices).

5) International Data Transfers

Your information may be processed outside your country, including in regions where Shopify or service providers operate. As a result, where required, we use appropriate safeguards such as contractual protections to ensure an adequate level of protection.

6) Cookies & Similar Technologies

We use cookies and similar technologies (e.g., pixels, tags) to run essential site features, remember preferences, understand site performance, and support advertising. Additionally, you can control cookies through your browser settings. Note: disabling cookies may affect site functionality.

7) Data Retention & Security

We retain personal information as long as necessary to provide the Services, maintain business and legal records, and resolve disputes. Furthermore, we use reasonable administrative, technical, and physical safeguards to protect your information. No system is 100% secure, so please use caution when sharing information online.

8) Your Rights & Choices

Depending on your location, you may have the right to access, correct, delete, port, or object to the processing of your personal information. Furthermore, you may withdraw consent where processing is based on consent. To exercise your rights, contact us using the details in Section 12.

Marketing preferences

You can opt out of marketing emails by using the unsubscribe link in our emails or contacting us directly.

9) California / US State Privacy Disclosures (Where Applicable)

If you are in certain US states, you may have rights to know what personal information is collected, request deletion, opt out of certain "sale" or "sharing" for targeted advertising, and limit use of sensitive personal information. Therefore, to make a request, contact us (Section 12). We may need to verify your identity.

10) Children's Privacy

The Services are not intended for children. As a result, we do not knowingly collect personal information from children.

11) Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal and operational reasons. Furthermore, we will post the updated version on this page and update the "Last updated" date accordingly.